OUR VISION & MISSION

As part of a close-knit family organisation, our mission runs through the veins of each and every Bakels employee, and provides a strategic foundation for everything we do.

OUR VISION

To operate as a dynamic and successful organisation, while providing best-in-class services to become customers’ first choice for bakery ingredients.

OUR MISSION

To be a technically based company, whose objective is to assist our customers develop, produce and sell (more) bakery products.

We will do this by presenting concepts and ingredients which the baker can use to increase their sales and improve quality and efficiency.

We will back this up with technical support and training.